Xinhua Net, May 27th (Li Rong and Cai Tingting) Recently, the latest "Youth Network Anchor Live Season" in Zhangyan Town, Shanghai suburbs was launched, live and sell Zhangyan’s local Jinshan Crown watermelon, Oriental honeydew melon, and goat horn honey. Special agricultural products. Traditional e-commerce + live e-commerce, this town in the suburbs of Shanghai is exploring a new model of "Internet + agriculture".
In addition to "what to grow" and "how to grow" urban agriculture, "how to sell better" is a question worth thinking about. "We went to the planting base of colorful tomatoes in Zhangyan. The staff in the base said that the best tasting period for fruit-based agricultural products is very short, and we hope to get more sales during the best tasting period." What they have seen and heard during the product selection period reflects the more urgent sales pressure that agricultural products face compared to other products.
In order to alleviate this pressure, Zhangyan Town has explored the "Internet + Agriculture" model, using a combination of traditional e-commerce and live e-commerce to complement each other. In October last year, the "Senhuo Hundred" brand was released to expand the sales channels of characteristic agricultural products by establishing a direct supply platform for agricultural products e-commerce. Nowadays, the "Youth Network Anchor Live Season" series of activities are carried out, and the new trend of live broadcasting is "express" to promote the sales of agricultural products and make up for the "shortcomings" of traditional agricultural products marketing.
The relevant person in charge of Zhangyan Town said that on the basis of improving the supply chain and ensuring the quality and quantity of products, the new model of "traditional e-commerce + live e-commerce" is being expanded, and a sustainable marketing chain is being formed. Zhangyan Town formed the first live broadcast of a normalized live broadcast. More than 2,000 people watched it online, 66 orders were received, and the total sales exceeded 7,200 yuan. Although the current traffic still needs to be improved, the creativity of new agricultural marketing is more important.
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