The WhiteFog brand focuses on the elegance of women's clothing. Designers specialize in designing materials that combine different textures. They also like to use Western deconstructive styles to interpret the oriental philosophy.
The WhiteFog brand was founded by designer Yu Qian (Yu Hanen) in 2012. It mainly focuses on women's wear, and the style is simple yet soft.
The founder of the brand, Yu Qian (Yu Hanen), received a master's degree in fashion design from the London College of Fashion, London Fashion Institute in 2007. He has worked for many fashion companies in London and Shanghai and is responsible for the major fashion design work of several European brands. A sports star designed a dress, and has participated in the 3rd China International Fashion Week personal brand release, and is now a teacher of Wuhan Textile University's Clothing Institute.
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