The “Crocty of the moment” in the World Cup ups and downs across the country (Photos)

Looking for the most embarrassing incident marketing affair, discovering the best enthusiasm for conversion channels, once again after four years of R & D men's wear forces, using the World Cup this most powerful attention platform, efforts to convert the enthusiasm of Chinese fans into the fighting power of brand marketing.

The "Robbing Moment" in the World Cup Craze

The 2014 World Cup in Brazil will kick off at 4 am Beijing time on June 13th. At that time, there will be more than 3 billion people watching the event. Prior to this, the counterattacks of marketing ideas and communication channels of major brands all over the world have already entered a period of intense enthusiasm. Unlike the killing of bright knives and guns on the green field, the marketing battle of the brand seems to be silent but the bloody degree has not diminished. Heroes have resorted to the skills of the guards, but this year is destined to be a year of great expectation for the old-fashioned fighting elite team of Rimmash men who have participated in the four consecutive World Cup marketing.

Never missed the "Thirty-three teams"

It is not the first time that the marriage between the Kinba menswear and the World Cup has taken place. In fact, every World Cup tour of Raptors Menswear is a crystallization of brand influence. The World Cup is a potent drug, and it can whistle the most atmospheric atmosphere in the shortest time for men. Compared with other sports events, the World Cup platform of high interest has a very close match with the R&B brand appeal. Diversified support points can bring the best quality promotion.

In 2002, for the first time in the history of the Chinese team, it reached the World Cup finals, and Rimba launched the advertisement for the CCTV game. It received unexpected results. This is the first time that the company has participated in the World Cup marketing.

In 2006, faced with the potential endless opportunities of the World Cup, Jinba again attacked and put the naming rights of the “World Cup Shooter” column of the 2006 World Cup into his arms, causing another sensation.

In 2008, Jinba launched the “Advertisement Package Advertisement in the 2008 Olympic Games Live Tournament” and became the only Chinese garment company that won the bid for the CCTV Olympic Games.

In 2010, at the 30th anniversary of the Jinba men's wear, Jinba got the right to broadcast five prime time slots before the CCTV World Cup broadcast, in-game and overtime.

In 2014, Jinba menswear battles with the Brazilians.

World Cup Marketing + National Online Interaction

After tasting the World Cup’s sweetness in brand building, in 2014, in addition to winning the gold advertising resources of the CCTV World Cup live broadcast in time, Jinbi Menswear launched the latest brand image adverts, and more closely linked to the pulse of today’s media and strengthened with social media. The real-time interaction of the event, this real-time performance to maximize the Chinese fans to fill the blank areas of the mind: even if the National Football League and the World Cup in the non-intersecting parallel line, Chinese fans can still interact with fans around the world shouting - all this is the source The fans’ feelings of approval for the “mass people” of the emerging mass media and the emotional blowout of the World Cup.

Using "My Rush Hour" as an online communication theme, the Raptors men's brand logo and the celebratory action on the stadium were skillfully merged to create "Crocity Moments" posters for all 32 Green Lions, and then through the entire World Cup. The 32-day 64-game quiz game session shared these “dynamic tyrants” images in the fun-filled interactions to social media such as Weibo Wechat and others, and achieved a double rise in communication and interaction through viral proliferation.