Apparel companies face increasing cost pressures

In recent years, textile and garment companies have faced increasing cost pressures and increasingly fierce market competition. It is imperative that they focus on enhancing their R&D and design innovation capabilities, increase their product added value, increase their core competitiveness, and promote industrial transformation and upgrading.

To enhance the R&D and innovation capabilities of enterprises, it is necessary to attach great importance to and solve the relevant problems in the industry.

First of all, the awareness of corporate managers is still not in place. Many business operators often rely on low-tech content, low added value, low product prices, relying on OEM processing, and rapid expansion of scale to evolve. Concept awareness is often difficult to quickly adapt to the needs of the current industry transformation and upgrading. Second, upstream and downstream cooperation in the industrial chain of the industry is not tight enough. Upstream design links, midstream fabric processing links, and downstream brand building marketing links are often unable to cooperate closely and exchange necessary information in a timely manner, which limits the upgrading of product design, R&D and innovation capabilities of enterprises. Again, the role of the Industry, University, and Research Institute Alliance has not been fully realized. The textile industry technology alliance that has been established has not yet formed a close cooperation and collaborative innovation mechanism for production, research, and research. The role of the industry-university-research cooperation alliance in enhancing the ability of designing R&D innovation has not been fully tapped. Finally, the intellectual property protection system is absent. As China's intellectual property protection system has long been lagging behind the need for economic development, the phenomenon of plagiarism in the industry is serious. As a result, textile companies that invest a lot of money in innovation and research and development often do not receive their due income, which in turn undermines the continued development of innovative companies. Investment confidence.

To speed up the transformation and upgrading of the industry and enhance the ability to design, develop, and innovate in product design, we must identify the entry point.

First, it is necessary to cultivate a group of technologically innovative companies to lead the talent pool. Relying on high-level universities and related training institutions at home and abroad, through jointly organizing training courses with universities or famous business schools, we have selected a group of textile enterprise operators with good growth and strong R&D capabilities to conduct regular advanced training and strengthen inter-firm Learn and communicate with each other.

Second, it is necessary to study and establish a design and development model for close cooperation between the upstream and downstream industries. Combining design and R&D links, engineering production links and marketing closely, we must not only rationalize division of labor but also strengthen mutual cooperation with each other. We should fully connect designers, engineers, and high-level corporate marketing management teams, effectively integrate, and communicate with each other in a timely manner. Information, in order to quickly enhance the R & D and innovation level of enterprise product design.

Third, we must speed up the construction of a number of outstanding industry-university-research cooperation cooperative pilots. We make full use of information technology such as cloud computing and large-scale customization to effectively integrate a large amount of resource information, and achieve a rapid response to the downstream market through the high sharing of social resources.

Fourth, we must integrate fashion culture and healthy science and technology elements into the R&D and design of textile and apparel products. It is necessary to fully tap the intangible culture and modern fashion elements of textiles and garments, and move textiles and clothing from the initial function of keeping warm and cold to the culture of fashion and the elements of health science and technology, in order to guide the industry to improve the design and research and innovation capabilities, and then create a group of national grades. Excellent textile and garment cultural industry park, realizing the win-win development of corporate brand, regional brand and industry brand.

Fifth, strengthen the protection of industrial intellectual property policies. It is recommended that the coordination of industrial and commercial sectors be strengthened, that retail enterprises be supervised, that counterfeit counterfeit products be severely cracked down, and that intellectual property protection enforcement and quality control supervision be enforced in market supervision, quality inspection, and trademark protection.