The operation of the storefront is usually divided into three periods: opening of electrical appliances and lighting equipment before opening, leading store cleansing of storefront hygiene and morning meetings, including the analysis of business conditions of the previous day, the review of work performance, training of new employees and exchange of success Selling skills; inspire enthusiasm, encourage staff morale, and the day of business activities announced and conveyed; the expected sales target. But also points of goods, stores to count the reserves and check the day before the business report, send the company. In the course of business, the manager should pay attention to the following work: Check the salesperson grooming, finishing work clothes, wearing a worker's license; supervising the cashier operation, mastering the sales situation; controlling the store's electrical and speaker equipment (store); packing paper, Bags, in order to use at any time; maintenance of the store, warehouse, dressing room clean and tidy environment; timely replacement of windows, models display, display of goods; attention suspicious persons, to prevent the loss of goods and accidents; timely initiative to help customers solve the consumer process ; Collect market information, do a good job in sales analysis; organize company documents and notifications, do a good job before the promotion of the preparatory work and finishing work. After the business to check the accounts, fill in the same day business statements, business section check and properly preserved, keep the reserve. Also check if the electrical equipment is off. Prevent fire hazards, store inspection windows and doors are closed, whether there are other staff in the store. Shopkeeper need to have the basics: Analysis of the principle of commodity analysis Personnel management Sales process management Dynamic performance management of goods analysis: Chang-off money that is sold in a certain period of time larger models, lag, refers to a small amount of sales in a certain period of time Style. The extent of the pattern of stagnant consumer with the main style of the loading time and the number of goods on the load, such as a sale is very good, but the original stock was very small, it can not make up the arrival, so in a very short period of time on the sale Finished, the total number of sales is not large, then it can not be regarded as smooth cancellation, because the contribution to the store's profit margin is not. In the abolition of consumer analysis, from the general time by the weekly, monthly, quarterly; from the general style by the overall style and various types of points to points. Absent-spending analysis of the style of replenishment of the judgment will be of great help in the same category of sales after the comparison, combined with the stock, you can determine the need to replenish the volume to replenish quickly, you can Reduce the loss caused by out of stock and can increase the profit contribution rate of a single paragraph; smooth consumer analysis can also check the display, shopping guide referral level, such as a large number of orders, sales are less , You should first check whether the display of the paragraph is the key position, shopping guide whether to focus on promoting the paragraph; sluggish consumer analysis of the basic principles may refer to the time to market, the first sales time, weekly sales, monthly sales that analysis Section sales of the time to make up the basis for the order. Through the analysis of the goods we can adjust the product mix and sales price positioning in time. Single sales life cycle analysis: single sales life cycle refers to the total time span of single sales and the sales of the period (generally refers to the regular sales period). Single sales cycle analysis is generally take some of the main style (stock more models) to do the analysis to determine whether out of stock or inventory pressure, and thus make timely countermeasures. The sales cycle of a single paragraph is mainly affected by the three factors of season and climate, the style of its own sales characteristics, the competition between similar products in the store. In addition to a single sales cycle in addition to professional sales software, but also through the histogram or line charts see its sales trends, to determine the sales life cycle. If the paragraph in this period of time display and other factors remained unchanged, a serious decline in single sales for the following three reasons: First, the recent weather temperature is not suitable for sales of the paragraph; Second, the sales life cycle has arrived, is A normal slide; third, a new style that is similar to it, and may be more prominent when it comes to display, preferring new arrivals due to consumer visual fatigue. If the inventory is larger, we should make corresponding countermeasures. If it is the first reason, wait until the most suitable temperature for the focus of the exhibition, but should consider their time to grasp the goods is not there are some problems; if the second reason, we should immediately promote to raise the competition And the inventory risk of the paragraph; if the third case, you should consider the new competition with the removal or display in the more general position, if the sales trend to determine there is a certain sales potential, it is entirely possible Analysis of the section may also sell how many pieces, so combined with their stock, the right amount of rapid replenishment to reduce the shortage loss. General product sales cycle in about 15 days, such as a section of a shop at a time sales are good, but after a period of time will not sell, and weather changes, life cycle has a lot, so we are Do make up a single reference to sales time data. Business Hours Analysis: In general, the opening and closing times of shops in a certain area are similar, but there may be differences between the shift schedules in the middle. This requires that we analyze the number of people into the store, try on the number of people, the number of transactions and the amount of analysis of each time period, which entered the period into the store rate, into the store try rate and try on turnover rate is higher, According to the results of staff shifts to adjust. (Refer to the time table to analyze the flow of time) For example, the morning of these factors is low and one hour before leaving get off work these factors higher data, you can consider changing the business hours throughout the day; such as a period of time these factors are very concentrated data , You can consider the maximum number of employees, energy, promotions, etc. concentrated in this time period ... ... through accurate data analysis to reasonably adjust the working hours and work arrangements, can effectively promote staff passion and sales growth. Old customer contribution rate analysis: For example, the targeted old customers SMS blessing, new goods and promotions notice, VIP exclusive privileges, birthday and holiday gifts and other work, the old customer brand loyalty, introduce friends, turn around the frequency And the desire to buy again will have a greater improvement. Analysis of personal sales ability of employees: Through the analysis of personal sales ability of employees, we can keep abreast of and understand the working ability and working attitude of each employee in a timely manner, to avoid the phenomenon of being unable to work hard and improving personal sales performance. 1, personal sales performance analysis Whether in calculating the commission is based on personal performance or average performance, we must make statistics on the sales performance of each employee. Personal sales performance analysis includes two aspects, one is the monthly personal sales performance, the other is the individual sales performance of the time period. Monthly personal sales performance is mainly composed of two factors, one is the individual's sales ability and motivation, and the second is the individual's ability to "grab business." Through the monthly personal sales performance analysis, not only can you see the individual's sales and motivation, but also determine the teamwork awareness, sense of unity and team leader's team coordination and management. Individual sales performance of sub-time period is generally the manager to conduct timely statistics and comparison, such as some employees in the sales performance over time abnormalities, it may be the employee's mentality exists, for example, whether there are things at home, romance , Dissatisfaction with company management or salary last month, conflicts with colleagues and so on. The manager should immediately understand and help them to solve, to change their attitude, thereby enhancing the personal sales performance of the staff. 2, the customer unit price analysis Single ticket unit price is the average single ticket sales, personal sales and store sales as one of the most important influencing factors. In general, to increase the number of single ticket sales is to improve the customer price than to increase the number of votes to sell more easily, the individual customer unit sales price mainly with the display, clothing with technology and additional marketing techniques and other factors. Therefore, customer data analysis of single price and single ticket sales with more than one feature can determine the additional marketing capabilities of individual employees and their clothing with habits, and can even analyze the display level and product portfolio ability, color combinations. For personal ability due to shopping guide customer price is too low, you can pass a certain period of targeted assessment such as with the daily newspaper can also be interactive through the store in the form of interaction with the level to improve.
Men's T-Shirt,Men's Polo Shirt,Stripe Polo Shirt,Men's Stripe Polo Shirt
zhejiang tianjin import and export co.,ltd. , https://www.tianjintextile.com