Mizuno sports brand launched its own brand of swimwear for the first time

Mizuno, an international sports brand, launched its own-brand swimwear at all of its retail stores in Japan. This is the first time the brand has launched its own brand of swimwear products in 42 years.

Mizuno claims that its swimwear series has a sales target of 40,000 in the first year. It is expected that by the year 2010, the global sales revenue of swimwear will reach 650 million yuan.

The Mizuno swimwear series launched this time includes four series of casual swimwear for the general public and a professional swimwear for athletes. One of the "Mizuno Accel Suit" will appear on several swimmers, including the recently signed Kosuke Kitajima of Mizuno Corporation.

A significant design feature of this Mizuno Accel Suit is the first application of “virtual body design” technology, which makes this new swimwear flexible, fit, and low-resistance. Suitable for professional swimmers. The designer integrates the virtual data on the body's often stretchable area and then designs a swimsuit that has good stretchability and is more suitable for wearing. The newly adopted "virtual body design" has escaped the idea that traditional swimwear is more concerned with reducing the friction between swimsuits and water. It focuses on how to make people who wear swimwear have greater physical flexibility. Many years ago, the sports apparel design techniques that provided support and services to a large number of excellent athletes in the fields of skiing, golf, and racing were used for the first time by Mizuno in the field of swimwear.

Of course, the new Mizuno Accel Suit is no different from the swimwear fabric. The latest development of the “Mighty Line” fabric, its three-dimensional waterproof printing can meet the water flow from three directions and reduce the frictional resistance of the water. A small 7% reflects the low resistance of the swimwear. This swimsuit also greatly enhances the fit of swimwear by using elastic rubber bands and special cutting techniques.

The Mizuno Accel Suit with multiple technological innovations will help swimmers to show their pride in swimming events.