Disney silverware stationed in the department store before the end of the year

Mickey Mouse and Pooh's silver jewelry will be stationed in the Mainland before the end of this year, 100 franchise stores.

He Rongtao, business director of Guangzhou Yinghui Trading Co., Ltd. disclosed at the 2005 International Franchise Show that the company will enter the 100 mid-to-high-end department stores in the Mainland by the end of this year in the form of full membership.

Guangzhou Yinghui Trading Co., Ltd. is the only company authorized by Disney in China to produce, design and sell Disney series (silver ornaments).

He Rongtao introduced that Yinghui Company obtained Disney silverware agency rights in Hong Kong, China in 2001. This authority was extended to the mainland in 2003. Currently, Yinghui Company has already joined in Shanghai, Beijing, Guangzhou, Shenzhen, Hefei and Haikou. Store opened.

Along with the Disney silverware, there are Giordano T-shirts with Mickey Mouse and other Disney cartoon characters, and the upcoming Three Gun Group Disney Children's Underwear Store.

However, unlike the popularization route of these two authorized products, Disney silverware stores are mainly targeted at white-collar workers in the Mainland. The average price of their products is around RMB 300. For this reason, Disney Stores only chooses to enter the mid-to-high-end department stores in the Mainland.

He Rongtao introduced that these franchised stores will use special shelves, counters and specialty stores in three forms, with an area of ​​10-50 square meters, and the franchise will also have a range of 2-20 million yuan depending on the area.

Disney’s too-consumer goods headquarters has said that Disney will step up its efforts to open up the goods licensing market in the Chinese mainland.