Recently, adidas, an internationally renowned sports brand, opened its first original series of concept collections in mainland China. The new store is located on the first floor (L131 shop) of The Place, the new landmark of Beijing fashion shopping. It covers an area of ​​more than 200 square meters. The Adidas Originals Classic series held an unprecedented scale of celebrations and witnessed its extraordinary charm with the on-site guests.
Adidas is a world-famous sports brand. It owns three brand series: Adidas Sports Performance, Sports Heritage (adidas Originals, with clover) and Sports Style. Namely, Y-3, a famous designer, Yohji Yamamoto, serves as Creative Director. Through the rich products of these three brand series, Adidas aims to meet the different needs of more and more extensive consumers.
Among them, the adidas Originals classic series draws inspiration from a long and rich history of sports. With an unparalleled sense of innovation and a vision that transcends national borders, the adidas Originals classic series combines the essence of individual expression and self-interpretation in the street culture of the world with the classic of sports. This presents a unique visual impact and wearing enjoyment, and its inexhaustible creative inspiration will continue to be shared with more trends.
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