Columbia "Challenge Ice and Snow Limits" Set sail

Recently, the organizing committee of the 6th Asian Winter Games in 2007 and the world's number one outdoor sports brand, Columbia Sportswear Co., Ltd. (hereinafter referred to as Coolumbi), announced that: Coolumbia will become the 6th Asian Winter Games in 2007. Designated suppliers and freestyle ski project sponsors. On December 9th, another flagship store of C olumbia was set up in the Zhongguancun New Zhongguancun Shopping Center and held a grand press conference at the new Zhongguancun Shopping Center. On the day of the conference, Liu Wei, who in the TV series “Tang Ming Huang”, won the “Broad TV” Golden Eagle Award for best actor, came to the scene and co-led the opening of the new store together with the person in charge of Columbia, and announced that the theme of Columbia was The first Columbia Intercity Challenge, which challenges the limits of snow and ice, was officially launched.

The competition was held for ski enthusiasts across the country. From December 10, 2006 to February 1, 2007, the ski elites of each city were selected in the form of a confrontation between the cities of North China and Northeast China. In the inter-city master election in Harbin Yabuli Ski Resort, the winner of the contest will visit the Asian Winter Games in 2007 to cheer for the Asian Games athletes.

At the press conference, Coolumbia showcased its world-leading outdoor apparel technology, including Coolumbia's proprietary air-proof and breathable Omn iT ech weather jacket, O mn iD ry quick-drying technology, and OmniGrip anti-skid shoe technology. Columbia is also the world's first to invent three-in-one "3i n 1 I nterchange P arka".

Columbia Sportswear Company

Founded in 1938, Columbia Sportswear is today the world’s number one outdoor sportswear brand. With a long history of brand experience, C olumbia is committed to delivering the essence of its brand through its products: Value for money (V alue), American culture Americ鄄鄄ized, Enjoy outdoor life O utdoor, Active A ctive and Reliable A uthenticity. In order to meet consumers' different outdoor sports and travel needs, Coolumbia launched a series of products including outdoor casual wear, sportswear, off-road and lightweight shoes and accessories.