Top Spanish fashion brand LOEWE enters Chengdu Seibu

On September 9, 2006, LOEWE (Louiswe), a top Spanish fashion brand with a history of 160 years, formally entered Chengdu Seibu. It was only recently that more than 20 sets of Paris Fashion Week's 06~07 LOEWE (Loewe) spring and summer men's and women's wear It was also unveiled at the opening ceremony and demonstrated to the Chengdu City Media and VIP guests the elegant soul and never-ending creativity of this century brand. On the day of the opening ceremony, there was also a famous actor, Li Xiaoyao. When she was wearing LOEWE's high fashion to personally interpret the style and unique charm of the brand, she almost reappeared the fashion of Paris in Chengdu. However, the most loved ones in Chengdu are, of course, LOEWE's classical and exquisite bags. Even if a woman is simply dressed, she can immediately shine with a LOEWE.

So, how do such a global brand known as a package define the fashion status of the package? To this end, this reporter interviewed LOEWE (Loewe) Asia Pacific general manager Mr. Shafei Ya, to see what his life in the bag should be like?

Bags represent the quality of life

——Interview with Mr. Shafei Ya, General Manager of LOEWE Asia Pacific

Chengdu Business Daily (hereinafter referred to as the "Business Daily"): LOEWE (Loewe) will enter the Chinese mainland after Beijing, Shanghai, the third stop in Chengdu, is out of consideration?

Mr. Shafeiya (hereinafter referred to as sand): Before actually opening a store in Chengdu, we also spent a lot of time in cities like Guangzhou, Shenyang and Harbin, but I still feel the best in Chengdu. I really like this city; We also learned from the stores in Beijing, Shanghai and Hong Kong that many of the guests who bought our products in these stores are Chengduese, so we are also confident in the Chengdu market.

Business Daily: Since the beginning of this year, there have been a lot of luggage brands that have entered Chengdu, including LOEWE (royalty), a royal brand that was very far from Chengdu. Do you think the arrival of these big names will have an impact on Chengdu?

Sand: Brands like LV have been in Chengdu for a long time. They have cultivated some of Chengdu's consumption habits. But now Chengdu is not the same as before. Her distance from international fashion cities is getting closer and closer. The entry of new brands is actually bringing top-tier luxury products closer to Chengdu, like the arrival of LOEWE. The city has brought more new styles. Under the influence of various big-name styles, Chengdu will also form its own fashion temperament.

Business Daily: LOEWE (Loewe)'s series of products, all kinds of bags is always the most influential part, how do you think of their status in fashion products?

Sha: First of all, I want to say that Spain is famous for its high-class sheepskin, and LOEWE's package has been adopted by the world's top-notch Navagra 7000. Each piece of leather is carefully selected, and only 3% of the leather is made into a variety of products. Because we always think that leather is like the second layer of human skin, it can be with us for a whole life. They breathe, and they also have quality and soul.

Business Daily: What does a good-quality bag or leather goods mean to people who own it?

Sha: I think that having a brand does not mean measuring the wealth, but it represents the quality of life. Those who have them will have a good education background, proper social etiquette, and a positive and energetic life.

Business Daily: LOEWE believes that Chengdu consumers now have the above conditions?

Sand: Of course. Every city has its own personality. I think that LOEWE and Chengdu are the most suitable for the urban spirit. We all stress to put aside those digital concepts of wealth, to enjoy life and enjoy life. The joy that different things bring to you, today we see the LOEWE (Loewe) advertisement in the Paris, Milan women's street, maybe tomorrow it is you.

New shelves

Guerlain INSOLENCE revolutionary fragrance new listing

The world-famous perfume brand Guerlain has launched a new member - INSOLENCE incense fragrance. For those familiar with Guerlain, INSOLENCE's scent of scent is indulgent, indulgent and courageous. It was the most exciting choice in 2006.

Listing date: September 28, 2006

Market price: 680 yuan / 50 ml light fragrance, 480 yuan / 30 ml light fragrance, 1050 yuan / 7.5 ml flavor

Ralph Lauren

Southwest flagship store unveiled Meimei Licheng

Recently, the United States and the United States Licheng Polo Ralph Lauren store was replaced by Ralph Lauren, which means that Ralph Lauren's first flagship store in southwest China officially opened in Chengdu. In addition to the addition of bags, shoes and other series, Polo's top black card series also came to Chengdu for the first time with the opening of the flagship store.

Brand Chengdu map

LV

Coordinates: Sheraton Hotel, Seibu Department Store (coming soon)

06 autumn and winter LV follows the retro style with a rich sense of modern Paris fashion. In the elegant and refined beige and gray, the color match is lively and full of rhythm.

DIOR

Coordinates: Seibu Department Store (coming soon)

Dior06 autumn and winter series in the simple and elegant retro style color coordination with bold, simple style, but finely carved on the fine accessories; imitation wrinkled leather quality more mystery.

PRADA

Coordinates: Renhe Spring Brown North Branch

Prada's design has always been consistent with modern people's philosophy of life, the pursuit of both practical and popular appearance of the dual state of mind, not only the display of fashion trends, but also the ultimate modern aesthetics.

GUCCI

Coordinates: Meimei Licheng

GUCCI has always been known for its high-end, luxury and sexy. It has become a symbol of “identity and wealth”. The classic logo pattern of autumn and winter 06 is interspersed with the size of the bag, creating a visual sense of space, allowing mature women to feel elegant and relaxed.

LOEWE

Coordinates: Seibu Department Store

06 autumn and winter, the new series of LOEWE with the early design ideas and "emotional bell leather" as the inspiration for the classic design always lasts a long time. Among them, the “Personalized Luxury” series is made of pink or white fine canvas printed with the LOEWE logo, setting off the vitality of the ladies.

TODS

Coordinates: Seibu Department Store

The TODS brand leather goods that have always been proud of outstanding temperament, whether it is a new fashion or classic style, can always break through design clichés. The autumn/winter 06 series is tailored for high-grade individuals who like to relax and enjoy a comfortable life, bringing a simple sense of luxury.