Optimized Structure Striving to Create Brand "Peace Bird" Will Insert Second-Swing Wings

They were informed at a news conference jointly organized by the Ningbo Municipal Government Information Office and the Publicity Department of the Municipal Party Committee Propaganda Department. Ningbo Peace Bird Group will further optimize its structure and strive to create a brand, which will plug in its wings.

Ningbo Taiping Bird Group is a private clothing brand enterprise established in the 1990s. It has gradually grown up in Ningbo's favorable economic development environment. It has since established a Chinese brand name, has basically formed a fashion industry system, and has basically established a modern enterprise system. The growth of the Taiping Bird reflects the advancement of the private economy in the city, the implementation of the brand strategy, and the improvement of the advantages and vitality of the market economy. After ten years of unremitting efforts, Pacific Bird Group has become a large-scale garment enterprise with a first-class brand, first-rate equipment, large production and marketing scale, a unique quality concept and corporate culture, and an enterprise that has entered China's large-scale leisure industry group. Taiping Bird Group's development philosophy in the new era is: to form a business development model with scientific and harmonious fashion as the goal and brand management as the core, to firmly maintain China's famous brand, strive to create China's first fashion brand, and form a large-scale organized clothing production and operation scale. , form a new technology innovation system, form a modern commercial marketing system with joined agents as the main body, form a modern enterprise group organization system and function system with the public company as the core, form a fashion trend to display and promote, implement corporate taste and image Management, building a corporate culture system characterized by fashion, learning, and affinity.

At present, Pacific Bird Group is actively adjusting and optimizing the industrial structure, promoting the brand upgrade strategy, and began to explore the establishment of corporate responsibility and social value system, build innovative enterprises in the private economy, the implementation of the second venture of private enterprises.

In the “Second Venture”, the company will clearly propose that from a simple clothing brand enterprise to a clothing brand, relying on a diverse, multi-development, professional management complex enterprise that develops into a comprehensive and modern leisure industry, we will build a fashion casual wear, Fashion leisure sports, fashion culture, fashion trade fairs, fashion science and technology, and fashion entertainment services are the key industrial development systems. Recently, it has initially expanded the development of fashion work areas, brand import and export trade, fashion leisure medical care, modern packaging and printing, fashion technology and other industries. The fashion industry has been identified as the direction for the extension and promotion of service companies and has become a strategic focus of the new development of the Taiping Group.

Functional development is the pursuit of the Taipingbird Group in the new era. The system functions, technical functions, organizational functions, and market functions surrounding well-known brand products and brand enterprises have formed, making the Taiping bird apparel brand mature and rushing to the world. At the same time, through group holdings, equity participations, joint ventures, and joint-stock companies, through the OEM and franchise agents, the company gradually improved the business functions of the composite brand and established a complex, specialized, standardized and unified production, operation, marketing, and service integration system to build a network. Architecture.

Enterprises are transformed from family-owned private enterprises to diversified-investment joint-stock enterprises. In accordance with the standards of listed companies, they have established a set of rules and regulations that strictly regulates the operation of the company’s decision-making management system and modern enterprise system, and formed the board of directors’ decision-making, managerial management, employee participation, and The organization and organization guarantee and support system has actively promoted the transformation of the enterprise from a business-oriented enterprise to a cultural enterprise. At the same time, we will create corporate activities of “fashionable, learning, and affectionate”, promote cultural management centering on connotation and quality, implement the management of “grade and image” and build a harmonious enterprise.

Today, Taiping Bird Men's Wear has become a representative and domestic avant-garde fashion casual men's wear brand in Ningbo. Taiping Bird Women's Wear has also become the most influential urban fashion women's wear in Ningbo. Taiping bird clothing brand is basically mature, has become a cutting-edge public fashion brand. The company will implement a three-step strategy in its future brand development. First, it will steadily consolidate the mass mainstream mainstream mass brand; second, it will strive to create the first Chinese fashion casual brand; and thirdly, it will create a world-famous brand made in China. In order to achieve a high degree of brand upgrade strategy, companies have begun to implement innovative business models - fashion business model, that is, operating a fashion brand, fashion management brand, manufacturing fashion products, and striving for China's top fashion companies.