Since the fabric show will be exhibiting fabrics according to the dress, women's wear, casual wear and other end uses divided booths, fashion women's clothing Museum has always been innovative frontier popular products and integrate the trend of China and the West, control the fairs fashion discourse, businesses In the continuous search for more suitable for their own development of the business. Product category - full of diversity and diversity If we say that the exhibits are mainly decorated with wool fabric, casual wear fabric museum exhibits mainly new type of fabric, then the fabric is concentrated in the fashion women's Mianmao many other Fiber raw materials products, in these inclusive product categories, all the raw materials can demonstrate its unique luster. The production of high-grade woolen woolen fabrics mainly Jiangsu Jinbiao Woolen Co., Ltd., the exhibition brings products to semi-worsted and woolen-based, involving plaid, Melton, flannel, woolen tweed, double-layer fabric Etc., basically covered all the gold wool products. Zou Bin-jun, general manager of the company said that in 2009 the company an annual output of 6 million meters fabric, sales reached 150 million yuan. The company also summed up the popular focus of this year based on the customer's reaction: tartan and double-layer fabric, high in gross volume, hazy color, black and white grid and plain colors. Zhejiang Golden Eagle Co., Ltd. brought the flagship product for linen yarn, linen, silk, linen cloth, silk, silk and other fabrics, silk and silk fabrics which have been among the top in the domestic similar products, in addition, silk Blended fabrics, polyester twine strong twist Burnt-out fabrics, linen have repeatedly won the domestic textile industry awards. YAN You-bo, the sales manager, said that currently 60% of Golden Eagle's products are for export and 40% are for domestic sales. Some fabric products have become the first choice of domestic and foreign customers. In addition, Jiangsu Xinmin textile silk and chemical fiber spinning silk fabrics, Tianjin Tianfang characteristics of products such as cotton silk, have different styles to attract exhibitors at home and abroad stopped. Trends - not only for profit but also to take responsibility In this exhibition, the reporter found that the trend of women's fabrics not only reflected in the color, fabric and other keywords on the trend, "low-carbon green" has also become the trend of women's wear fabrics one. At present, Jiangsu Xinmin Textile Technology Co., Ltd. has developed into the main high-tech enterprises silk weaving and chemical fiber spinning silk. In this intertextile Beijing Fabric Exhibition, Xinmin Textile brought the latest fabric products, the main key word is low-carbon environmental protection. Jiang Jiangang, deputy general manager of the company, said that the most important feature of the company's new products is the use of sustainable development, biodegradable raw materials and natural fibers, recycled polyester, Tencel, rayon and other downstream customers to provide a full range of "low Carbon "choice. Shishi City, Fujian Province, Shing Shing Textiles market insight into the "animal texture" as the theme of this exhibit, and according to the trend of evolution subdivided into different Leopard series, as well as multi-color crocodile striae series, for the fashion trend Derived has laid a good foundation. In addition, Lien Shing Textile also introduced a series of ultra-thin, butterfly series, from raw materials to the craft are extremely stress. In fact, both "low-carbon environmental protection" and "trend subdivision" show that the research on the trend of women's wear fabric manufacturers is not only a profitable behavior, but more to shoulder the social responsibility and promote the innovation and development of Chinese fabrics The task. Marketing Strategy - to develop their own advantages to increase product introduction of new products and follow the changes in the market trend of evolution, can be said that a marketing tool for women's fabric business. In addition, the downstream extension to the industrial chain is also an effective way for women's fabrics enterprises to pursue more long-term development. At the same time, the shift of the export share to domestic sales also allows the enterprises to avoid the risks to a certain extent. Jiangmin Xinmin Textile Technology Co., Ltd. Jiang Jiangang, deputy general manager, said Xinmin Textile has now successfully extended to the downstream, with its own silk garment industry chain; and in the silk fabric aspects, the financial crisis, Xinmin Textile has traditional silk Export share to the domestic market transfer, is gradually opening up the domestic market. He said that the market situation is relatively stable this year, but there are still a series of uncertainties in this regard. In this regard, Xinmin Textile will ensure its production and profit growth through improving product quality and reducing energy consumption. Shanghai Dingtian Textile Co., Ltd. participated in the "Vanguard Design Release" jointly with the downstream designers during the exhibition. The general manager of the company, Chai Fangjun, made it clear that the inspiration of the fashion designer gives the company another taste of the jacquard fabric for the product Bring a whole new look. Of course, the show is comprehensive and three-dimensional, but also reflects some of the problems existing among the women's fabric enterprises, such as low profit margins and lagging response to the trend and other issues to be solved urgently. And to enhance the value of product technology is also one of the key, as well as the status quo of Chinese textile enterprises familiar with the status of Li Binhong, director of the National Textile Products Center, said that if the product's technological skills and people at a glance, then the fabric products lost their competitiveness, corporate profits Rate also lost most of the room for improvement. In this regard, women's fabric enterprises to develop their own superior products, increase product push new speed, help the overall improvement of the domestic women's fabric enterprises.
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