Women's fashion and fashion , not only by young women, but also by middle-aged women's favor, middle-aged women's demand for clothing also shows the bright middle-aged women's market prospects. Over the years, women's wear market mainly to meet the needs of young women, regardless of skirt or pants, the maximum waist circumference at 2.3 feet, usually at 2.2 feet, this size apparel positioning has clearly limited many middle-aged women have fat. Moreover, even if the size is right, but the style and color are the same as the young and the same clothing, of course, wearing a middle-aged woman is very awkward. Now, many domestic and foreign enterprises are optimistic about the development prospects of mid-to-high-end middle-aged women's market , from style design to fabric, color, model, have introduced middle-aged women wearing medium to high-end clothing, especially some companies introduced completely fit the characteristics of middle-aged women in high-end clothing brands, such as should be large, Caesar, Shengnuo Lan, Bei Nisi, Pierre Cardin, etc., these brands appeared immediately by the middle-aged ladies. These brands not only make up the middle-aged women's demand for high-end brand clothing blank, but also had a greater impact and impact on the women's market. More in-depth, middle-aged women's demand for high-end brand clothing and young women are very different. Mid-to-high-end middle-aged women's consumer groups have a particularity: due to better middle-aged women's income, living environment and living space emphasize comfort and elegance, their point of view focuses on taste, personality, high-end brand clothing. They often have their own unique views on things, but also more persistent, both in the fashion aspects of fashion and inevitably be somewhat conservative, they are willing to pay for practical and stylish clothes, hoping to show the taste and dignified clothes, too bold and avant-garde and fancy The clothes are not acceptable. Their favorite is still simple and elegant clothes coupled with some small accessories, such as silk scarves, brooches, embroidery, etc., to show the clothing's personality and fashion. Therefore, the middle-aged middle-aged women's marketing strategy is different from other clothing, to master this special sales strategy in order to lead the mid-to-high-end women's market. Strategy one Mid-to-high-end middle-aged women's consumer groups need to locate clearly, apparel itself obvious characteristics, clothing layout and display unique. Therefore, the middle-grade middle-aged women only suitable for higher-grade large-scale shopping malls or brand stores in sales, variety models, complete models. Pay attention to the layout of the balance, coordination, such as different colors of clothing to be evenly with the display, bright clothing and dark clothing between over. Exhibition stress, accurate, such as middle-aged women's models vary in size, different sizes of clothing to use different size clothing rack, clothing rack is too large or too small affect the appearance of clothing, it is difficult to show the feeling of clothing grade. Display also accurate, that is, a certain style of clothing positioning reflected through the display, such as a style of clothing for women 40 to 50 years old, then we must choose the right model stand to display, too fat or too thin Will affect the visual effects, illusion will also give middle-aged women's choice to buy obstacles. Strategy two Give middle-aged women clothing to give special attention to cultural connotations, so as to attract more attention of middle-aged women. Middle-aged women do not need shallow trend of the United States, but to pursue a certain cultural heritage, to show their own qualities of clothing. At present, the cultural connotation, high-grade, middle-aged women appear in a large mall, should be as large Caesar, Shengnuo Lan, Bei Nisi, Pierre Cardin, etc., these brands of clothing itself has a certain sense, through clothing Display, presentation, introduction, so that consumers recognize its cultural connotation; through the continuous distribution of brochures, long-term promotion of the brand's cultural characteristics, so that consumers really find their own taste of clothing; through public participation in the live demonstration, demonstration Activities, publicity should also be a way of dress design, dress is the basis for design and so on. Only in this way can we combine the cultural connotations of the clothing itself with the cultural connotations of the wearer to create new cultural connotations and wear out the taste. Strategy three Middle-aged women to provide thoughtful and appropriate services can increase the added value of clothing. At present, the services provided by middle-aged women in large shopping centers are the same as those of other apparel brands . They do not strictly distinguish between middle-aged consumers and young consumers, and some services are not in place. In fact, the service can increase the added value of clothing. Because individualized demand is gradually becoming the general trend of social demand, personalized service has become inevitable. Middle-aged women do not love publicity, insights unique, salespeople should respect their own choice, too much to introduce their clothing, and sometimes cause aversion. Mature women more easily communicate between the salesperson and the customer may differ in age but not easy to over-large, imagine a 20 -year-old girl to introduce clothing to middle-aged women over the age of 40 , if the language is not decent, the sale of How can both be comfortable ? Good service With the increase in the demand for mid- to high-end middle-aged women's wear market as well as its own continuous development, I believe there are boundless opportunities and unlimited opportunities. Han honey brand women invites the broad masses of old and new customers come to visit guide! Han honey will be its unique inspiration, color, line deduced high-grade urban women, you are welcome to join this beautiful cause!