In the 2009/10 Fall / Winter Fashion Show series of global preview, EmilioPucci released a limited edition bag, the brand's first online limited release product. The bag is available for sale only on Pucci, the online store www.emiliopucci.com, which opened last November. Cortex Guanghua bag with two colors: black and lilac color or ivory and black, with a classic "Onda" pattern. This unique wavy pattern was originally created to honor the 1957 Palio series. Now, Pucci's new design director PeterDundas in the 09/10 autumn and winter series to reproduce it in front of you, which also contributed to his first collection in Florence. The combination of elegance and functionality, the calfskin inner compartments are spacious and organized to keep small belongings together, allowing people from all walks of life to calmly attend the party. Part of the proceeds from the project will be donated to charities to help rebuild L'Aquila, an Italian city affected by the quake on April 6. "Our goal is to use our influence, resources and skills to play our part," said Laudomia Pucci, the brand's image director. Pucci is well-known and loved worldwide, and with this power of the masses we can focus the world's attention on those communities that need it, with people struggling to rebuild their lives every day.