Recently, the 2017 Asia Fashion Federation China Conference opened in Hangzhou, Zhejiang Province. During the three-day event, more than 300 representatives from fashion associations, garment entrepreneurs and designers from China, Japan, South Korea, Singapore, Thailand and Vietnam attended the event. Choulan Mr. Wu Jianmin, chairman as a guest speaker invited to attend the meeting and around the "era of the borderless Internet + fashion" theme, dialogue exchanges and the fashion industry have great coffee. On June 8, the forum of "China Asia Fashion Federation 2017" with the theme of "Internet + Era Without Borders Fashion" was held in a serious manner. Leaders of industry associations and industry elites made keynote speeches respectively. On the topic of borderless fashion, Wu Jianmin chairman and online platform representatives, national designers and brand representatives, and many other celebrities from the industry point of view from their perspective, the latest views. In his opinion, judging from the developed countries in Europe and the United States, this western country's culture, philosophy of life and lifestyle assimilation of Asian culture have created a certain borderless phenomenon. As far as Asian countries and Europe and the United States are concerned, the mainstream class of aesthetic values ​​of the middle class and the main force is not exactly the same with the clothing genre, clothing consumption concept and aesthetic tendency of their own country. From this perspective, . Fashion Whether there is no national boundaries, want to understand fashion, but also need to break the boundaries, and constantly learn from others strengths, and strive to develop their own fashion inspiration. Fashion must be a well-informed product, behind closed doors, lazy or mediocre behavior, true knowledge must come from the market, from the front line, from mutual cooperation, there is no shortcut to go. In this process of development, entrepreneurs must think and comprehend, everything has its essence, and its essence can be found in the right direction. Otherwise, enterprises may make detours. Shu Lun Chairman Wu Jianmin speech at the meeting Wu Jianmin said that since its establishment 20 years ago, it has been a process of familiarity with new terminology. How are fashion, what is the brand, the borderline of the brand, the brand's regional problems, the regional national characteristics, the brand's consumption characteristics and the national relations Problems, as well as the proportion of middle-class consumers in fashion, the relationship between market characteristics and brands, etc. It is with these new terms well-known process, continue to find their own way to do the brand, continue to correct some of their own Biased. Wu Jianmin believes that the real high-end brands and low-end brands only a handful, in the global clothing brands and shopping malls, the mid-range brand is to distinguish the specific models with other countries, only the mid-range can bring to this country and the market Updated corporate image and brand image, only in the continuous update and out of the entire business district has become rich and colorful, full of vitality. Shulang is on the "waist" of the pyramid. This is the main consumption concept and consumption trend of the middle class and the social main group of a country and a nation. It is precisely the "waist" of the pyramid that represents the national fashion of each country. The future of enterprises to make the brand, it should be from the 'waist' walk from the 'waist' in the mid-end brand, represents the future development of China's garment industry. The brilliant speech of Chairman Shu Long sparked heated discussion. Everyone praised the Avenue to Jane, and the 2017 Asia Fashion Federation China Assembly successfully concluded in such a pleasant atmosphere of exchange and sharing. Participants photo It is reported that the Asian Fashion Federation (Asia Fashion Federation) by the China Fashion Association, the Korean Fashion Association, the Japan Fashion Association tripartite in 2003 in Tokyo, Japan established an international fashion organization, aimed at strengthening exchanges and cooperation, since its establishment, has Absorbing the participation of other Asian countries such as Singapore, Thailand and Vietnam, the Fashion Association successfully demonstrated to all countries the vigorous development of China's fashion industry and further promoted the exchange of life and culture and the cooperation in the fashion industry among Asian countries. The Asian fashion scene has played a more positive role.