LACOSTE Asia's First Flagship Store Opens in Shibuya, Tokyo To celebrate LACOSTE's first visit to Japan, it is also the opening of LACOSTE Asia's first flagship store, where LACOSTE held a grand opening ceremony and party. In particular, the event invited Japanese and Asian media, fashion buyers, entertainers and trendy people to the champagne party at the new store. Japanese artists Harada Hara, Mizusawa Renaissance, musicians Chisa, Furuya Ami, Yayoi and the supermodel Ishida, linen well-mannequins have also dressed in their favorite LACOSTE seasonal clothing, a day of activity. LACOSTE2012 spring and summer, the founding fathers - Felipe Oliveria Baptista, also made a special trip to Tokyo to unveil the new store. Located in Shibuya, a trendy area where young people in Tokyo gather, the flagship store faces the main road next to Shikuya's new landmark Hikarie Complex and just a two-minute walk from Shibuya Station. Simple and elegant store design, using the new AGORA concept. Into the shop door to the classic brand polo shirt fabric tracery decoration. The LACOSTE LAB area is compelling and the posters on the wall showcase concepts such as surfboards, skis, bikes, boomerangs, rugby and football. The staircase connecting the upper and lower floors utilizes the TRiOLA to showcase the new poster this season. More worth mentioning is the store's advanced AR system, where guests can "try on" their favorite clothing in a virtual environment to bring a refreshing high-tech shopping experience. The bottom of the store hanging display LACOSTE2012 Spring and summer clothing; second floor you can see the new POLOBar, eye-catching color and white tone POLO Bar echoes and can be any combination, exceptionally striking, whether it is passionate Red, quiet blue, or romantic purple, the perfect interpretation of the ultimate elegant; young brand LACOSTE L! VE independent zone is also set up on the second floor, bringing unparalleled vitality. Shop Address: 1-15-19, Shibuya, Shibuya, Tokyo Phone: + 81 (0) 3 6418 7265