November 11, double eleven due on schedule. In Jiangsu Hongdou Group's net sales center, an hour before the double eleven, sales of home sales of red beans reached 25 million yuan, an increase of more than 1000 million over the same period last year, only an hour to refresh last year, double eleven To 8:00 am sales. Red beans men's online sales are also within an hour reached more than 19 million, more than a burst of explosions sold out. 9:00 am red beans net sales have exceeded 100 million, an increase of 60%. In excitement and carnival, the eighth double 11 ended on the 11th at 24 o'clock. Double 11 this year, Lynx turnover once again exceeded the historical record. At 24:00, the figure of Shenzhen Double 11 Center on the big screen stayed at 120.7 billion yuan, a figure that applauded the staff at the scene. Double 11 this year, red beans net sales also once again break the historical record, red beans home, red beans, red beans, children's clothing and other online sales have refresh sales. 24 o'clock, an increase of 28.84%. The presence of staff clap each other to celebrate the reporter witnessed this exciting moment on the scene. The reason why Hongdou online sales can achieve double 11 consecutive steady sales growth, the key is red beans focus on quality, people who compete in the lower prices, red beans are the highest quality of competition. Interview in Hongdou network sales center, red bean at home, red bean men responsible for network marketing has repeatedly stressed the quality. Red bean home network sales person in charge Ren Yue told a group of data, home network marketing in 2011 to join the Double XI war, the sales did not like the roller coaster ups and downs, but the steady growth every year, this year double 11 red bean home sales 80.3 million yuan, once again refresh the history of sales records. More and more consumers become fans of Red Bean's home through Double 11, many consumers buy Red Bean Home underwear every year. Ren Yue said that consumer trust is the root of a steady growth in sales of dual-11 home, to win the trust of consumers do not rely on price wars, but the quality. Double Eleven underwear in 2014 set off a price melee, when Hongdou home decisively out of this price fight, because we firmly believe that the price is not a core element of market competition, excellent quality to invincible, to win consumer trust. Your product quality, you can be favored by consumers. Never challenge the IQ of consumers, the product well, the service well, you can double 11 "quality" wins. It is undeniable that "double 11" is already a festival, but this festival seems to lack something. What is missing? Lack of cultural connotation. Song Ruimin, head of online sales of red beans men, said the theme of the "double 11" shopping festival is consumption. Consumption is not just an economic thing. Behind the bustle and bustle of the whole nation, culture. My point is that "double 11" should be "Thanksgiving Day" for consumers. How to be grateful consumers? I think not only the price, more importantly, the quality. Your price is very low, the service is very good, but the product quality is not good, consumers still do not buy it. Song Ruimin said that the red bean men's net sales do not price war, we only play quality war. Red bean brand is China's garment industry's "old name", has a strong independent design, independent production capacity, quality competition, we have "quality" to win the confidence. Red bean men's online sales in 2009 to participate in the first double 11, Double 11 sales increase year by year the fact that also proved the quality of red beans to win the good results. Double eleven After seven years of itch, is changing. Internet users Tucao double eleven, not concentrated in the price, but turned to value. The value here, the core is the quality of goods. Look at any one for Internet books, will tell you, now is the consumer Focus era, but consumer demand for quality and higher and higher. Business engage in experience, grasping services, busy discounts, leaving the air quality are pavilions. Obviously, red beans net sales have long recognized this point, red beans men in 2009 to participate in the first double eleven, since then, home red beans, red beans home textiles, red bean jackets, red beans children's clothing and other clothing line attack, firm quality competition red beans net sales , Not only "quality" win double eleven, to achieve steady and steady growth, but also to achieve the explosive growth of the entire e-commerce. "This year double eleven, red beans net sales in the rapid growth last year, based on the success and then record breaking." Hong Zhou Group president Zhou Haijiang told reporters that red bean e-commerce to achieve rapid growth, thanks to the accumulation of red beans over the years Brand and talent, consumers online shopping more rational, a simple price war is not the only strategy to attract consumers, apparel network marketing has entered the transformation and upgrading of the brand competition, quality is the biggest Internet marketing competitiveness, and this is Is the advantage of red beans. Industry experts told reporters that the quality of Zhou Hai Jiang said the maximum competitiveness of net sales, behind the comprehensive strength of the enterprise. Integrity management, craftsmanship, research and development, design, innovation and other comprehensive strength, in order to ensure continuous improvement of product quality. He said that enterprises should survive and develop, become bigger and stronger, the policy environment is very important, institutional mechanisms are important, and personal talents, opportunities and hard work are important, but the most important thing is consumer support. Discount promotion is a way of gratitude, but you obviously can not empty the original price, not shoddy, but also can not sell fake and shoddy products, in short, can not be "grateful" into a "flicker", to believe that consumers IQ is far higher To you. When the culture is internalized as business ethics and externalized as corporate actions, this is not only the fortunateness of consumers, but also the fortune of enterprises and the fortune of market economy. Red bean sales in this area and walk in the forefront of the industry.