Lack of strategy is that many agents develop a common problem in the market. Many regional market agents spared no expense to secure the right to market in the regional market. They started to grab sites without any destination and occupied the hills. However, in the process of developing the market, it is often the "hammer of the East and the West," sometimes heavily involved in the development of marginal markets. In some cases, core personnel are deployed to develop the central market, sometimes ignoring their own resources and conditions. In the process of development, no planned and step-by-step planning and design of the regional market will take place. As a result, the final result is resource depletion, labor shortage and the market may not form a very good contiguous effect and scale effect. The newly developed market operation Less than a few months to split, and some markets once become "chicken nest mine" can no longer start. Market development must be based on brand positioning, the development strategy suitable for the characteristics of this brand. Large brands are suitable for holding high and high investment market operation strategy, small brands for "rural defend the city," "Guerrilla" strategy, and some brands for differentiation follow-up and imitation strategy. If agents do not make a serious study of the market and plan a systematic market, they will inevitably cause the regional market to "collapse" due to poor development due to their own blood and pride. If agents have a clear strategy, even small deviations in operation will not in general affect the overall development and layout of the regional market. Worst of all, the failure of market development will impress deeply on the minds of local consumers, who will think that certain brands are deceptive or out of rank, which in the future will also destroy the market The "curse." An agent in Xi'an, a proxy for a mid-range brand in Changshu, Jiangsu, due to their knowledge of the garment industry is relatively small, making their own decisions on the filming and Xi'an in the most prosperous East Avenue opened an 800 square meters of shops, hope The store led the overall launch of the Xi'an market, but in less than three months, the agent had to close due to huge rents and lack of customer awareness. The failure of this agent is not a matter of brand choice. It is a matter of development strategy. If the agents use the "shop to open more" strategy, maybe another result. Determine the market development strategy, a clear market development strategy to improve the overall regional market layout and planning capabilities, the regional agents to develop the market key. Now many agents to develop the market do not do in-depth investigation and research, only to see the surface of the regional market problems and phenomena; lack of systematic training of market development staff, developers sloppy, low sense of responsibility, low efficiency; no clear ideas and specific Feasible operating plan, in the regional market can not effectively find the target customers they need, the result is often "eyebrows mustache caught", regardless of each other's strength and potential, as long as willing to join, everything will be fine. The amount of quality development does not look at the network, to the overall operation of the network has laid a deep recession, destined from the beginning is a "long march." After such cooperation for a period of time, due to the mentality of agents and franchisees, values, business ideas can not be integrated, resulting in the end had to "separate". The current market development needs to establish the market concept and thinking of the end result, need to reasonably divide the interests of the agents and the franchisees, and the business personnel need to find the franchisee that suits their brand positioning. The reality of the strongest is not necessarily able to do for their own is the best, as many good agents have said: "Now the development of the market, looking for franchisees, like looking for objects, fall in love, too Pay attention to a well-deserved, or half-way divorce or downtown broke up is also common. " Because different franchisees have different business backgrounds and personal hobbies, people do not necessarily do the wholesale brand, do men's clothing is not necessarily suitable for women, so choose the right person to do the right thing is the most critical. Business competition intensifies, excellent franchisees have become scarce resources on the market, has also become the object of many market development staff, so market development staff in business skills, professional knowledge, communication skills, market analysis must establish a "refined" management the rules. Lack of knowledge of market development staff marketing, expansion of a single channel, the development of the lack of scientific and effective assessment of customers, this only heavy