Carnoule Road: high-end men's layout of the country's core business district

Carnoule Road: the layout of the high-end men's national core shopping district of Guangzhou Card Nudi Road Garments Co., Ltd. (002,656 hereinafter referred to as "Kanu Di Road") as the more influential and well-known senior men's apparel brands, the company is committed to In order to become an international retailer of high-end apparel brands, in recent years, the Company has adhered to its high-end brand positioning. With the expansion of its stores and its management capabilities, the rapid growth of supply chain management capabilities and the continuous accumulation of high-quality suppliers and channel resources, the Company's business scale Rapid development. With high-quality high-end retail channels Kano Di Road is mainly engaged in its own brand Can Nuodi Road (CANUDILO) senior men's apparel R & D design, branding and retail management, and sales agents international brands clothing, luggage, leather goods and other products. The company's own brand products, including business travel, holiday two series, divided into categories by suits, shirts, jackets windbreaker, T-shirt, pants, fur, cotton jacket, leather goods and jewelry, and other nine categories. During the Reporting Period, the business travel apparel series, as the company's classic product line, dominates the sales revenue. The holiday apparel market continues to grow with the proportion of sales revenue increasing year by year. In addition, the company also sells sales of apparel, bags and leather goods from international brands such as Dunhill LINKS, BALLY and MUNSINGWEAR. The company is committed to building the core business district stores, with the marketing outlets are mainly distributed in domestic cities and Hong Kong and Maucao high-level department stores, luxury shopping malls, major airports, five-star hotels and other high-end retail channels. As of December 31, 2011, the number of chain stores in the Company was 318, of which 230 were opened in high-end department stores and upscale shopping centers and 22 in major domestic airports, accounting for 72.33% of the total number of chain stores respectively. And 6.92%. The high-end retail terminal resources of the core shopping district are scarcity. The company possesses high-quality high-end retail channels, which is one of the important factors in the rapid growth of performance in recent years. At present, the company has become one of the few high-end menswear brand retailers in China with a complete coverage of high-end core retail circles in first-tier cities. The company adopts the brand management mode of virtual operation to completely outsource the intermediate links such as low value-added production and distribution in the garment industry chain and closely control the most valuable core links such as design, branding and terminal sales. The company adopts the channel mode of "main development of first-tier and second-tier cities, direct sales stores in other cities and major franchises in other cities". The past three years, direct sales revenue accounted for the company's main business revenue were 75.80%, 77.44% and 74.55%. Companies with the franchisee to expand the marketing network, through the franchise building to fill the blanks left by the market outlets, will help companies save capital investment, reduce operating risk. Since 2008, the average annual compound growth rate of the company's stores has been 36.88%, of which, the average annual compound growth rate of direct stores is 32.63% and the average annual compound growth rate of franchise stores is 42.90%. Achieve steady growth with the development of urbanization and per capita disposable income increase, the sales of apparel industry in China corresponding to rapid growth. According to Euromonitor's research report, the average CAGR of domestic apparel sales in 2003-2009 is about 13.1%. Domestic menswear market is the fastest growing part of the apparel market. The domestic menswear market is expected to have sales of 1.06765 trillion yuan in 2014, with a CAGR of about 15.6% in 2010-2014. Carnoule Road With the core management team rich apparel brand management experience and unique understanding of the apparel brand, always adhere to the "exquisite, simple, quality" design philosophy, relying on the leading product design capabilities and superior product quality, rising Calu Di Road brand reputation and visibility. Currently, Kanu Di Road has become more influential in all walks of life elite and well-known brand of men's clothing. In recent years, the company's product sales grew rapidly. From 2009 to 2011, the Company's operating income was respectively RMB 249 million, RMB 337 million and RMB 461 million, with an average annual compound growth rate of 36.16% and a net profit of RMB 40,135,600 and 65,199,900 respectively Yuan and 10,935.21 million yuan, with an average annual compound growth rate of 79.36%. The IPO, the company intends to issue 25 million yuan of common stock, raised funds will be used for marketing network construction projects and information technology transformation projects with a total investment of 379,622,700 yuan. In the future, the company will build 186 stores, including 15 directly operated flagship stores, 161 directly managed standard stores and 10 dealerships, which will help strengthen the radiation and penetration of the company's brand image and further consolidate the nationwide Marketing network to ensure that the company's channel advantages.