(1) Brand Positioning 1.1 Brand Positioning: Volkswagen fashion down jacket specialist 1.2 Target Group: 25 -60-year-old middle-income wage earners. Discrimination of the brand, pay attention to the quality of the product and the balance of the brand, pay attention to the practicality and comfort products. Upper middle income, a certain level of cultural and cultural appreciation of the trend. 1.3 Product Positioning: 1.3.1 Yalu men's clothing 1.3.1.1 urban leisure: the pursuit of quality of life, pay attention to product comfort, easy casual. Have a certain degree of economic spending power, the target consumer group age group: 25-35 years of age 1.3.1.2 business and leisure categories: the pursuit of high quality, mature and tasteful, pay attention to the unity of business and comfort clothing, the target consumer group Age: 25- 50 years old 1.3.1.3 Mass leisure: the pursuit of product practicality and functional unity, brand differentiation, the target consumer group Age range: 25-60 years old 1.3.2 Yalu women's clothing 1.3.2.1 youth fashion category: fashion style, More popular elements, strong sense of popular. Target consumer age group: 18-30 years old 1.3.2.2 urban leisure categories: style fashion, simple and elegant, easy to wear, reflecting the mainstream awareness of cultural consumption. Target consumer group Age group: 20-38 years old 1.3.2.3 Popular fashion category: simple and elegant, reflecting the unity of functionality and practicality. The target consumer group Age: 30-60 years old Down the market now have a special washing liquid, if you can not buy, you can use a small toothbrush stained with detergent solution, gently scrub local dirty places, and then stained Clean water brush, dry, it can be. Attention Oh, detergent do not use alkaline too much, otherwise clothes will wash off color.